Subscribe to this blog's feed
My Photo

Customized Research from KDPaine & Partners

  • KDPaine & Partners offers customized research and consulting services for public relations and social media programs. KDPaine & Partners provides its clients with the insight and knowledge they need to measure the effectiveness of their communications efforts, and to help them make better, more informed decisions for their organizations. We can help you with your existing program, and we can help you develop a new program. We have over two decades of experience helping clients define Key Performance Indicators (KPI's) and establish measureable goals. Half-day and full-day workshops available. Click here for more information on KDPaine & Partners' services.
Subscribe to this blog's feed

How to introduce me

  • For those who bear the burden of introducing me at a conference...
    Katie Delahaye Paine (twitter: KDPaine) is the CEO and founder of KDPaine & Partners LLC and author of, Measuring Public Relationships, the data-driven communicators guide to measuring success. She also writes the first blog and the first newsletters dedicated entirely to measurement and accountability. In the last two decades, she and her firm have listened to millions of conversations, analyzed thousands of articles, and asked hundreds of question in order to help her clients better understand their relationships with their constituencies. People talk, we listen..

Photo Albums

Photos of Coos County, NH

  • Waterfalls_2_101

Become a Fan

KDPaine's PR Measurement Blog

Promote Your Page Too

Measuring the Networked Nonprofit

« March 2012 | Main | May 2012 »

April 2012

April 26, 2012

Maybe now we will get quality data

KDPaine & Partners frequently gets calls to help improve and validate the results of measurement programs. What we frequently find, when we dig into data from the big name monitoring companies, is that as much of 60% of what is delivered as data is what I would consider to be webspam, or at the very least, not "earned" media at all.

To my PR collegues out there I have to wonder: Did you really "earn" those dozens of paid press releases on content farms? Did you really count the hundreds of pay-per-posts?  Do you really want to take credit for the ads for Viagra and Vioxx buried in that content?

No wonder PR measurement is suffering from a loss of credibility. Maybe the new version of Google's Panda algorothim will  help. If nothing else, it makes my job alot easier. 

Posted at 09:39 AM | | Comments (2) | TrackBack (0)

|

April 04, 2012

Nice summary of what I'm talking about these days

Katie Paine Talks Measurement with Florida Communicators « BusinessWired – Business Wire Blog

Posted at 06:32 PM | | Comments (3) | TrackBack (0)

|

Search

Measure What Matters

  • “A tremendously good book… it’s a treasure... An absolute doozy of a read.”
    -- reviewer Bob LaDrew, FIR

    Katie Delahaye Paine's great little book Measure What Matters shows organizations of all sizes how to evaluate and improve their public relations and social media efforts. Order Measure What Matters now.

The Measurement Standard Newsletter

  • Sign up here for free monthly email updates:

Tip Jar

Change is good

Tip Jar

Recent Posts

Recent Comments

Archives

More...

Subscribe to this blog's feed

About

Polldaddy

Twitter Updates

    follow me on Twitter

    Categories