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Measuring the Networked Nonprofit

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  • For those who bear the burden of introducing me at a conference...
    Katie Delahaye Paine (twitter: KDPaine) is the CEO and founder of KDPaine & Partners LLC and author of, Measuring Public Relationships, the data-driven communicators guide to measuring success. She also writes the first blog and the first newsletters dedicated entirely to measurement and accountability. In the last two decades, she and her firm have listened to millions of conversations, analyzed thousands of articles, and asked hundreds of question in order to help her clients better understand their relationships with their constituencies. People talk, we listen..

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« Any one even thinking about selling to women these days should read this report | Main | Forget the media buzz -- this is the true measurement »

March 19, 2012


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Jolandi Kerstetter

Hmmm... These people have a sound reason why they consider social media as a threat. Social media is a very potent marketing tool these days. One great asset of such a tool is that it is capable of reaching a large audience at a relatively minimal cost, when compared to print advertising and television commercials.


Social Media marketing is designed to "get the word out". Being vetted by a community of members may yield more truth than is comfortable for some people/parties/brands.

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Measure What Matters

  • “A tremendously good book… it’s a treasure... An absolute doozy of a read.”
    -- reviewer Bob LaDrew, FIR

    Katie Delahaye Paine's great little book Measure What Matters shows organizations of all sizes how to evaluate and improve their public relations and social media efforts. Order Measure What Matters now.

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