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Business leaders most important target for value of PR, new survey findsMatt Cartmell, prweek.com, Friday, 16 March 2012, 6:08pm, Be the first to commentBusiness leaders have been found to be the most important targets in promoting the global value of PR, a new survey has revealed.
via www.prweek.com
In surveys like this I always want to know who these people really are -- the 38% that see social media as the biggest threat to PR. Fortunately 71% said that it reprended the biggest opportunity. (I know that adds up to 109% but who's counting?)
Hmmm... These people have a sound reason why they consider social media as a threat. Social media is a very potent marketing tool these days. One great asset of such a tool is that it is capable of reaching a large audience at a relatively minimal cost, when compared to print advertising and television commercials.
Posted by: Jolandi Kerstetter | April 04, 2012 at 04:28 PM
Social Media marketing is designed to "get the word out". Being vetted by a community of members may yield more truth than is comfortable for some people/parties/brands.
Posted by: Eric | March 19, 2012 at 03:26 PM