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  • For those who bear the burden of introducing me at a conference...
    Katie Delahaye Paine (twitter: KDPaine) is the CEO and founder of KDPaine & Partners LLC and author of, Measuring Public Relationships, the data-driven communicators guide to measuring success. She also writes the first blog and the first newsletters dedicated entirely to measurement and accountability. In the last two decades, she and her firm have listened to millions of conversations, analyzed thousands of articles, and asked hundreds of question in order to help her clients better understand their relationships with their constituencies. People talk, we listen..

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« Forget the media buzz -- this is the true measurement | Main | Two on Two: What We Learned at the 2012 SXSW Interactive - Forbes »

March 21, 2012


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Tyra Shortino

Since both parties laid down their opinions about SEAV and why it can be a good or a bad move for social media, perhaps they can hold more dialogues regarding that issue so a concrete answer can be achieved. Aside from that, they can also share other input about social media, like how it will improve interaction and advertising in the internet.


One of the biggest criticisms thrown at Facebook and the marketers that use the platform is that there aren't any clear measures with which to gauge its ROI on ad campaigns. However, marketers continue to work with the platform because of some yet unquantifiable value it provides.

Neelima Khanna

Even in evolving markets as India where I represent CARMA International, there is a conscious shift away from AVE. To have a new avatar SEAV is a setback ... undermines the power of influence/ engagement that social media or for that matter traditional media holds vis a vis advertising


Amanda, definitely the first definition, I meant it as a polite way of saying complete and utter BS. I had no idea of the true meaning. Thank you for teaching me something I didn't know! When I went to the Blarney Stone a million years ago, it wasn't nearly as educational.


All good points, but I cannot discern whether the use of blarney is to mean a "falsehood" or the true meaning of the word "clever, flattering, or coaxing talk". As a descendant of Irish heritage, we made the trip last winter to the Blarney Stone where the comparison and misunderstanding is repeatedly addressed as you climb the steps of the castle. Thank you in advance for your clarification.

Anita O'Malley

I really dislike when the social measurement apps put a dollar figure to the amount of people that saw your tweet and compare it to ad placement. Social media is truly not an ad, it's a 2 way street.

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Measure What Matters

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    -- reviewer Bob LaDrew, FIR

    Katie Delahaye Paine's great little book Measure What Matters shows organizations of all sizes how to evaluate and improve their public relations and social media efforts. Order Measure What Matters now.

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