KDPaine's PR Measurement Blog

If it matters measure it, but it requires a different mindset

via www.duperrin.com

Great perspective on what it really takes to implement a new measurement system

FIR Interviews me on one book just as I finish up another

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via www.forimmediaterelease.biz

This FIR interview with Bob LeDrew was a great moment in measurement. Bob asked great questions and so did the audience.
It was particularly fun to reflect back on the current book, just as I put the finishing touches on the new one, Measuring the Networked Non-Profit written with Beth Kanter. It won't be out till summer, but it goes to the publisher tonight.

Three Social Media Lessons from Dell: It's Not All About Sales | Social Media Today

About Jake Wengroff:

via socialmediatoday.com

I love this. For the record, ROI is not sales and sales is not ROI.

I wish more PR people would understand this

You have to love a person who describes herself as somebody who studies “the dark side of Customer Management.”  Ana Isabel Canhoto is just such as person. An instructor at Oxford Brookes University, Ana is a Twitter friend who recently shared with me highlights of a speech by Paul Fennemore, a Managing Partner at Viapoint.

via www.businessesgrow.com

This is a perfect explanation of how Social Media works and why it is NOT a new fangled version of advertising.

Changing the practive of PR measurement, one Tweetchat at a timeurePR

Few weeks back I joined a Bi-weekly chat on twitter about measuring PR (#measurePR) and I take this opportunity to thank @Shonali to introduce it to me. I’d also like to thank the few guests who I could connect with through this chat including @alanchumley, @kdpaine and @prtini who brought to the table few very interesting insights on measurement.

via ancitasatija.blogspot.in

Full credit goes to @shonali (Shonali Burke) for starting the #measurepr chat. But it's great to know that the word is actually reaching the target audience

Why we need to redefine reach from the bottom up

"Plus ça change, plus c'est la même chose" is a French proverb that pretty much sums up the world we live in -- especially from a tech perspective. "The more things change, the more they stay the same" can be applied to the world of social media in so many ways: We still communicate, just differently; we still market, just through newer outlets; we still rely on word of mouth...wait, that one never changed! This little truism really reverberates when talking about audience monitoring and measurement.

via www.imediaconnection.com

This is one of those pieces I've been hoping someone would write. It absolutely nails the problem that PR people have when dealing with advertising folks about the subject of "reach" and impressions.