Lesson from Komen: Don't be a fortress

This is a guest post by Kami Watson Huyse, CEO of Zoetica Media and editor of the Communications Overtones blog.  Kami and I and a few other friends had some deep discussions about the recent Komen/Planned Parenthood PR crisis, and how it all related to Humanize, and we thought it would be amazing if Kami would write up an analysis for us by taking the lessons from the book and applying them to this unfolding situation.  Lucky for us, she agreed.  Enjoy.

via www.socialfish.org

My friend Kami Watson Huyse is brilliant on the topic of what createed the Komen crisis. It's a lesson for all organizations.

Comments

[KDPaine]

Kami, you are so dead on in this. If you look at most recent major #FAILs, it all comes back to the organizational culture -- why did Dominoes employees even imagine that it was okay to put crap in peoples food and then video it? Not sure if you heard this piece http://www.npr.org/player/v2/mediaPlayer.html?action=1&t=1&islist=false&id=148536626&m=148536611 but it speaks to the pervailing culture that contributes to violence. When will people figure this out?? :)

[Kami Huyse]

Thanks for sharing this Katie. So many people focused on the communication fails (also a good case study) but few were looking at the organizational factors. Also, it was great to see you at SxSW.