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  • For those who bear the burden of introducing me at a conference...
    Katie Delahaye Paine (twitter: KDPaine) is the CEO and founder of KDPaine & Partners LLC and author of, Measuring Public Relationships, the data-driven communicators guide to measuring success. She also writes the first blog and the first newsletters dedicated entirely to measurement and accountability. In the last two decades, she and her firm have listened to millions of conversations, analyzed thousands of articles, and asked hundreds of question in order to help her clients better understand their relationships with their constituencies. People talk, we listen..

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« Can Komen's Reputation Be Saved? | Main | Lets all agree, influence is not a number, it is a science »

February 08, 2012


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Andrea Elkins

Good post. Need to double-check the figures, though - the Pew research specifically dealt with political campaigns. I don't think you can broadly apply the same usage patterns across "news-gathering" in general.


That's exactly my point! We all get so wrapped up in what we're doing about social, we forget that most decisions are still made in response to word of mouth, TV and other sources.


It is still surprising to me that NPR is still on of the leading news sources these days, especially because of the rise in social media. As a public relations and advertising major at the University of Oregon, I find it funny that we learn so much about the importance and impact on social media, when we still need to also remember to focus on traditional channels of communication.


Interesting facts presented in your article. Considering how much emphasis is placed on social media, I was surprised to learn that a majority of people are still getting their news from other sources. I think these statistics will change in years to come and we will see social media as the main source of news.
Thank you for your post.


It is always so interesting to be part of the generation where the social media sites started blowing up. For me personally, my first source I check for news is Twitter. Depending on whom you follow, you get the information you are looking for extremely quick and from the immediate source. Good to know people are still using NPR and PBS though!


thanks for sharing


In this day in age, reading this really surprised me! I'm glad to hear that with all of our emphasis being placed on social media, there are still plenty of ears (and eyes) receiving radio/TV messages.

Todd Murphy

Thanks, Katie, for pointing out a common misconception. The notion that more people get their news from online sources than any other medium is always interesting, yet wrong. The immediacy and addictive nature of social networks perpetuates the idea that all news is online, when in fact it is not. What social media is great at is amplifying news stories created by what we formerly called traditional media (arguably, credible news sources). Measuring that "amplification" is the next frontier. Thank you for your insight.

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Measure What Matters

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    Katie Delahaye Paine's great little book Measure What Matters shows organizations of all sizes how to evaluate and improve their public relations and social media efforts. Order Measure What Matters now.

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