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    Katie Delahaye Paine (twitter: KDPaine) is the CEO and founder of KDPaine & Partners LLC and author of, Measuring Public Relationships, the data-driven communicators guide to measuring success. She also writes the first blog and the first newsletters dedicated entirely to measurement and accountability. In the last two decades, she and her firm have listened to millions of conversations, analyzed thousands of articles, and asked hundreds of question in order to help her clients better understand their relationships with their constituencies. People talk, we listen..

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« Klout's future gives me the creeps. | Main | Interesting analysis of Social Media Measurement Tools and Needs »

January 13, 2012

Talking Sense About Marketing Metrics

Without metrics, marketers cannot manage investments or show the value of marketing. However, without careful selection of metrics, diligent analysis and a clear overarching vision, measurement can become the biggest barrier to successful long-term marketing programs.

via blogs.imediaconnection.com

Eric does a great job summarizing the pitfalls of what most people are measuring

Posted at 06:21 AM |

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Christian Sarono

Wow! I really enjoyed in reading this post. I woke up my brain as if like I want all those information stored on my mind. It’s really interesting. I like it, thanks a lot for sharing it.

Posted by: Christian Sarono | February 05, 2012 at 09:46 PM

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Measure What Matters

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    Katie Delahaye Paine's great little book Measure What Matters shows organizations of all sizes how to evaluate and improve their public relations and social media efforts. Order Measure What Matters now.

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