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    Katie Delahaye Paine (twitter: KDPaine) is the CEO and founder of KDPaine & Partners LLC and author of, Measuring Public Relationships, the data-driven communicators guide to measuring success. She also writes the first blog and the first newsletters dedicated entirely to measurement and accountability. In the last two decades, she and her firm have listened to millions of conversations, analyzed thousands of articles, and asked hundreds of question in order to help her clients better understand their relationships with their constituencies. People talk, we listen..

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« Mathew, Do You Know What Trust IS? | Main | Talking Sense About Marketing Metrics »

January 11, 2012

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Bob LeDrew (@bobledrew)

typo in the first line, Katie (As USUSAL?!). Otherwise, a VERY useful post.

Chris Syme

I, too, am not a big fan of Klout. I am always concerned about any measurement of influence that cannot be scaled (it thoroughly punishes small organizations that have deeply engaged, but small fan bases). However, I did read Dan Zarrella's latest free ebook from Hubspot about debunking marketing myths and #6 was "Klout is worthless." I think it's worth a read for perspective. http://www.scribd.com/doc/77906109/6-Deadly-Marketing-Myths-Busted

TechAlly

Klout gives me the creeps also, though my reasoning is grounded in the fact that Klout, which purports to measure social media influence, is losing clout because of its failure to follow social media best practices. It seems illogical to me that so many of us are measuring our social media success based on standards developed by an unsocial organization. Also, it's widely known that Klout is easily gamed. Interestingly enough, Klout seems to be gaming its own system by setting up profiles for people who haven't agreed to sign up, including children, in an attempt to boost its own clout. I, too, recently wrote a blog post about this, if you care to take a read. Great blog, Katie. I'm an avid reader. http://francis-moran.com/index.php/social-media/klout-should-not-be-regarded-as-the-standard-for-influence-online/

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Measure What Matters

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    Katie Delahaye Paine's great little book Measure What Matters shows organizations of all sizes how to evaluate and improve their public relations and social media efforts. Order Measure What Matters now.

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