It might be harsh, but it just might work

via badpitch.blogspot.com

I've loved Kevin Dugan's Bad Pitch Blog ever since I first stumbled upon it five years ago, and have submitted numerous entries to it over the years.
Now Gawker has picked up on the theme and taken it up a notch with its PR Dummies Blog.

Interesting that at the same time, there is a debate going on in a LinkedIn Group about whether purchased lists sold by some of the industries leading  brand names are just spam.

Now we all know good PR practitioners, but there's a long chain of command from the savvy people at the top of an agency to the person who is being told to write and send out these bad pitches. But at some point, we need to stop blaming the newbie and start looking in the mirror at the practices that cause PR to be the subject of such ridicule.

I'm not sure this is a "perfect storm" moment that will lead to a "PR Spring"  but it just might be a "tipping point" to get us to change the paradigm and improve our practices. (I"m actually trying to see if I put enough PR cliches in a single posting, Gawker will pick it up