Interesting analysis of Social Media Measurement Tools and Needs

2011 has been a year of extraordinary growth in our practice at Semphonic. But no part of that practice has grown as dramatically as Social Media Measurement. There's tremendous interest right now in Social Media but it's an area - perhaps even more than mobile - where companies are still struggling to formulate a coherent strategy. That hasn't necessarily stopped or even slowed the pace of investment and maybe that's not unreasonable. If you wait until everyone figures out how to do this stuff, you may find that your competitors enjoy insurmountable advantages.

via semphonic.blogs.com

This is too focused on technology for my taste, but Gary makes some excellent points about overlapping platforms

Comments

[seo services]

where companies are still struggling to formulate a coherent strategy. That hasn't necessarily stopped or even slowed the pace of investment and maybe that's not unreasonable. If you wait until everyone figures out how to do this stuff, you may find that your competitors enjoy insurmountable advantages.

[seo reseller]

The exponential rise of the social media user base provides an irresistible potential source of heavy traffic for those engaged in online business. For this reason, those who want a piece of that pie are trying to have a deeper understanding of social media.

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This was an interesting article. I love it. thanks for sharing