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Measuring the Networked Nonprofit

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  • For those who bear the burden of introducing me at a conference...
    Katie Delahaye Paine (twitter: KDPaine) is the CEO and founder of KDPaine & Partners LLC and author of, Measuring Public Relationships, the data-driven communicators guide to measuring success. She also writes the first blog and the first newsletters dedicated entirely to measurement and accountability. In the last two decades, she and her firm have listened to millions of conversations, analyzed thousands of articles, and asked hundreds of question in order to help her clients better understand their relationships with their constituencies. People talk, we listen..

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January 13, 2012

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where companies are still struggling to formulate a coherent strategy. That hasn't necessarily stopped or even slowed the pace of investment and maybe that's not unreasonable. If you wait until everyone figures out how to do this stuff, you may find that your competitors enjoy insurmountable advantages.

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The exponential rise of the social media user base provides an irresistible potential source of heavy traffic for those engaged in online business. For this reason, those who want a piece of that pie are trying to have a deeper understanding of social media.

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Measure What Matters

  • “A tremendously good book… it’s a treasure... An absolute doozy of a read.”
    -- reviewer Bob LaDrew, FIR

    Katie Delahaye Paine's great little book Measure What Matters shows organizations of all sizes how to evaluate and improve their public relations and social media efforts. Order Measure What Matters now.

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