My Photo

Measuring the Networked Nonprofit

How to introduce me

  • For those who bear the burden of introducing me at a conference...
    Katie Delahaye Paine (twitter: KDPaine) is the CEO and founder of KDPaine & Partners LLC and author of, Measuring Public Relationships, the data-driven communicators guide to measuring success. She also writes the first blog and the first newsletters dedicated entirely to measurement and accountability. In the last two decades, she and her firm have listened to millions of conversations, analyzed thousands of articles, and asked hundreds of question in order to help her clients better understand their relationships with their constituencies. People talk, we listen..

Become a Fan

« Social Media - Fortune 500 Adoption of Social Media Slowing : MarketingProfs Article | Main | Advanced Measurement Techniques Webinar »

November 02, 2011

TrackBack

TrackBack URL for this entry:
http://www.typepad.com/services/trackback/6a00d83451658a69e2015392c15b71970b

Listed below are links to weblogs that reference Social Media ROI – Measuring the Intangible | March Communications:

Comments

Feed You can follow this conversation by subscribing to the comment feed for this post.

Hoover27Mildred

Houses are expensive and not everyone can buy it. However, loan are invented to aid different people in such hard situations.

David Phillips

Katie, I wonder if we really do want GMO's to try to understand the value of social Media.

The track record of Marketing over the last three decades does not fill one with an enthusiasm for such people to be involved in a fundamentally social activity.

The 'science'of marketing (CIM) in the UK claims that reputation is a marketing issue.

The thinking does not take the marketers into that tough area where PR has its real home - relationships.

I am not sure that marketing as a discipline could cope.

Without that leap in thinking I doubt marketing can get past the 'launch', 'campaign' or promotion into the dialogic relationship.

The comments to this entry are closed.

Measure What Matters

  • “A tremendously good book… it’s a treasure... An absolute doozy of a read.”
    -- reviewer Bob LaDrew, FIR

    Katie Delahaye Paine's great little book Measure What Matters shows organizations of all sizes how to evaluate and improve their public relations and social media efforts. Order Measure What Matters now.

Twitter Updates

    follow me on Twitter

    Tip Jar

    Change is good

    Tip Jar