The use of blogging, Twitter, and Facebook among the nation's largest companies has leveled off in 2011, according to a new study by the University of Massachusetts at Dartmouth. Among companies listed on the 2011 Fortune 500, the use of three key social media platforms–Twitter, Facebook, and blogs—has increased slightly or stayed flat over the previous 12 months:
Given the disasters that have recently resulted from not-listening. (can you say Bank of America?) it is astounding to me to see that Fortune 500 companies are STILL not participating in the social media conversation.