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  • KDPaine & Partners offers customized research and consulting services for public relations and social media programs. KDPaine & Partners provides its clients with the insight and knowledge they need to measure the effectiveness of their communications efforts, and to help them make better, more informed decisions for their organizations. We can help you with your existing program, and we can help you develop a new program. We have over two decades of experience helping clients define Key Performance Indicators (KPI's) and establish measureable goals. Half-day and full-day workshops available. Click here for more information on KDPaine & Partners' services.
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  • For those who bear the burden of introducing me at a conference...
    Katie Delahaye Paine (twitter: KDPaine) is the CEO and founder of KDPaine & Partners LLC and author of, Measuring Public Relationships, the data-driven communicators guide to measuring success. She also writes the first blog and the first newsletters dedicated entirely to measurement and accountability. In the last two decades, she and her firm have listened to millions of conversations, analyzed thousands of articles, and asked hundreds of question in order to help her clients better understand their relationships with their constituencies. People talk, we listen..

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« October 2011 | Main | December 2011 »

November 2011

November 18, 2011

The Start of Setting Media Measurement Standards

via www.youtube.com

Great video from AMEC/IPR Measurement Summit in Lisbon where the Social Media Measurement Standards efforts began

Posted at 08:09 AM | | Comments (1) | TrackBack (0)

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November 10, 2011

Advanced Measurement Techniques Webinar

If you're grappling with the question of how to measure the effectiveness of your social media programs, you're not alone—every marketer is struggling with the same question: How can I design social media PR programs that really move the needle … and how can I measure their results, so I can prove value, continue to improve my effectiveness, and convince top management that these programs really serve corporate strategy?

via www.bulldogreporter.com

Looking forward to sharing some new ideas and details tonight

Posted at 03:49 AM | | Comments (1) | TrackBack (0)

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November 02, 2011

Social Media ROI – Measuring the Intangible | March Communications

via www.marchpr.com

there may be hope that CMOs will finally understand the value of social media

Posted at 09:16 AM | | Comments (2) | TrackBack (0)

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Social Media - Fortune 500 Adoption of Social Media Slowing : MarketingProfs Article

The use of blogging, Twitter, and Facebook among the nation's largest companies has leveled off in 2011, according to a new study by the University of Massachusetts at Dartmouth. Among companies listed on the 2011 Fortune 500, the use of three key social media platforms–Twitter, Facebook, and blogs—has increased slightly or stayed flat over the previous 12 months: 

via www.marketingprofs.com

Given the disasters that have recently resulted from not-listening. (can you say Bank of America?) it is astounding to me to see that Fortune 500 companies are STILL not participating in the social media conversation.

Posted at 09:12 AM | | Comments (1) | TrackBack (0)

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If you'e doing Social Media Research, you need to read this

via www.casro.org

CASRO has released its guidelines for social media research, and it ventures into much of the world that Social Media Measurement and The Conclave area dealing with now. It's a good read and raises a number of issues you probably hadn't thought of

Posted at 08:58 AM | | Comments (0) | TrackBack (0)

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Measure What Matters

  • “A tremendously good book… it’s a treasure... An absolute doozy of a read.”
    -- reviewer Bob LaDrew, FIR

    Katie Delahaye Paine's great little book Measure What Matters shows organizations of all sizes how to evaluate and improve their public relations and social media efforts. Order Measure What Matters now.

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