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  • For those who bear the burden of introducing me at a conference...
    Katie Delahaye Paine (twitter: KDPaine) is the CEO and founder of KDPaine & Partners LLC and author of, Measuring Public Relationships, the data-driven communicators guide to measuring success. She also writes the first blog and the first newsletters dedicated entirely to measurement and accountability. In the last two decades, she and her firm have listened to millions of conversations, analyzed thousands of articles, and asked hundreds of question in order to help her clients better understand their relationships with their constituencies. People talk, we listen..

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« Social Media ROI – Measuring the Intangible | March Communications | Main | The Start of Setting Media Measurement Standards »

November 10, 2011

Advanced Measurement Techniques Webinar

If you're grappling with the question of how to measure the effectiveness of your social media programs, you're not alone—every marketer is struggling with the same question: How can I design social media PR programs that really move the needle … and how can I measure their results, so I can prove value, continue to improve my effectiveness, and convince top management that these programs really serve corporate strategy?

via www.bulldogreporter.com

Looking forward to sharing some new ideas and details tonight

Posted at 03:49 AM |

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Not so long ago I was advised by one of my friends to join your site. To be honest I am grateful for this suggestion, because site is really good and reliable.

Posted by: LindaHill | November 29, 2011 at 01:42 PM

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Measure What Matters

  • “A tremendously good book… it’s a treasure... An absolute doozy of a read.”
    -- reviewer Bob LaDrew, FIR

    Katie Delahaye Paine's great little book Measure What Matters shows organizations of all sizes how to evaluate and improve their public relations and social media efforts. Order Measure What Matters now.

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