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  • For those who bear the burden of introducing me at a conference...
    Katie Delahaye Paine (twitter: KDPaine) is the CEO and founder of KDPaine & Partners LLC and author of, Measuring Public Relationships, the data-driven communicators guide to measuring success. She also writes the first blog and the first newsletters dedicated entirely to measurement and accountability. In the last two decades, she and her firm have listened to millions of conversations, analyzed thousands of articles, and asked hundreds of question in order to help her clients better understand their relationships with their constituencies. People talk, we listen..

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September 18, 2011


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form an llc

I'm a little skeptical about this. Either way, thank you for sharing this infograph.


Matthew Rideout sums up the problems very well here:
Proof of the silliness of this concept is the fact that I have a Klout score of 67 so I could in fact get into "oh so exclusive" Fashion Week party.
Only problem is, I know a thing or two about fashion, since my mother was editor-in-chief of Harpers Bazaar. And, on principle, I buy all my business and dress clothes at Goodwill. In fact, you'll never see me speak in anything but a Goodwil outfit. It's my way of reducing my carbon footprint.
So I will never ever be a customer of Bal Harbor Shops and if anything would be a negative influencer on their business.


I have a colleague who's Klout account says he is influential about "yeehaw". I am not kidding you, "yeehaw" That tells me all I need to know about the credibility of Klout scores.

Sad fact is, that there are pockets of industry that buy into Klout and are making decisions based upon it.

Klout is just another shiny object that feeds into social media's lust for ego-centric data.

Jobs In My Area

excellent info! it was really helpful for me :)
thanks a lot for sharing!!

Ibrey Woodall

I like the last sentence.


Michael, I think a good influence ranking tool like Traackr is valuable for that purpose. I just find Klout too driven by Twitter activity. If you just add a hashtag to every tweet, you get a better score, but does that mean you are influential?


I agree if you look at comparing 2 guru's in the same space Klout means little. But if you are looking at your followers and are wondering who might be better influencers, I'd say the third or half of my followers in with the highest Klout scores are a better place to start than with the whole list.

I see Klout as a broad brush who's high and who's low rather than trying to compare you and Don (2 gurus).

Michael Procopio


Thom, I'm not sure we ever will, because "desirable" or "favorable" or "positive" all mean something very to McDonalds than it does to BP or Old Spice or Lockheed Martin. So why would we expect one conclusive way, when there are so many different needs?


I think we're right to be a bit skeptical about the relevance of Klout scores. I wish they would make their algorithms public.

I also use SocialMention who does explain how they calculate things like reach, passion and strength.

Will we ever have a conclusive way of measuring online sentiment?

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Measure What Matters

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