My Photo

Measuring the Networked Nonprofit

How to introduce me

  • For those who bear the burden of introducing me at a conference...
    Katie Delahaye Paine (twitter: KDPaine) is the CEO and founder of KDPaine & Partners LLC and author of, Measuring Public Relationships, the data-driven communicators guide to measuring success. She also writes the first blog and the first newsletters dedicated entirely to measurement and accountability. In the last two decades, she and her firm have listened to millions of conversations, analyzed thousands of articles, and asked hundreds of question in order to help her clients better understand their relationships with their constituencies. People talk, we listen..

Become a Fan

« Conversion optimization and the lack of customer-centricity > Smart Insights Digital Marketing | Main | Memo to the PR Profession, budgets are there, just not for what we used to do »

September 18, 2011

TrackBack

TrackBack URL for this entry:
http://www.typepad.com/services/trackback/6a00d83451658a69e2014e8ba8c25d970d

Listed below are links to weblogs that reference What is "Klout" really about :

Comments

Feed You can follow this conversation by subscribing to the comment feed for this post.

form an llc

I'm a little skeptical about this. Either way, thank you for sharing this infograph.

kdpaine

Matthew Rideout sums up the problems very well here: http://professionallysocial.com/2011/10/my-klout-is-bigger-than-your-klout-the-truth-about-influence-measurement/
Proof of the silliness of this concept is the fact that I have a Klout score of 67 so I could in fact get into "oh so exclusive" Fashion Week party. http://thenextweb.com/socialmedia/2011/09/10/you-must-have-a-klout-score-of-40-or-more-to-get-into-this-fashions-night-out-party/
Only problem is, I know a thing or two about fashion, since my mother was editor-in-chief of Harpers Bazaar. And, on principle, I buy all my business and dress clothes at Goodwill. In fact, you'll never see me speak in anything but a Goodwil outfit. It's my way of reducing my carbon footprint.
So I will never ever be a customer of Bal Harbor Shops and if anything would be a negative influencer on their business.

Dean

I have a colleague who's Klout account says he is influential about "yeehaw". I am not kidding you, "yeehaw" That tells me all I need to know about the credibility of Klout scores.

Sad fact is, that there are pockets of industry that buy into Klout and are making decisions based upon it.

Klout is just another shiny object that feeds into social media's lust for ego-centric data.

Jobs In My Area

excellent info! it was really helpful for me :)
thanks a lot for sharing!!

Ibrey Woodall

I like the last sentence.

KDPaine

Michael, I think a good influence ranking tool like Traackr is valuable for that purpose. I just find Klout too driven by Twitter activity. If you just add a hashtag to every tweet, you get a better score, but does that mean you are influential?

MichaelProcopio

Katie,
I agree if you look at comparing 2 guru's in the same space Klout means little. But if you are looking at your followers and are wondering who might be better influencers, I'd say the third or half of my followers in with the highest Klout scores are a better place to start than with the whole list.

I see Klout as a broad brush who's high and who's low rather than trying to compare you and Don (2 gurus).

Michael Procopio
@MichaelProcopio
mprocopio.com/blog

KDPaine

Thom, I'm not sure we ever will, because "desirable" or "favorable" or "positive" all mean something very to McDonalds than it does to BP or Old Spice or Lockheed Martin. So why would we expect one conclusive way, when there are so many different needs?

Thom

I think we're right to be a bit skeptical about the relevance of Klout scores. I wish they would make their algorithms public.

I also use SocialMention who does explain how they calculate things like reach, passion and strength.

Will we ever have a conclusive way of measuring online sentiment?

The comments to this entry are closed.

Measure What Matters

  • “A tremendously good book… it’s a treasure... An absolute doozy of a read.”
    -- reviewer Bob LaDrew, FIR

    Katie Delahaye Paine's great little book Measure What Matters shows organizations of all sizes how to evaluate and improve their public relations and social media efforts. Order Measure What Matters now.

Twitter Updates

    follow me on Twitter

    Tip Jar

    Change is good

    Tip Jar