Subscribe to this blog's feed
My Photo

Customized Research from KDPaine & Partners

  • KDPaine & Partners offers customized research and consulting services for public relations and social media programs. KDPaine & Partners provides its clients with the insight and knowledge they need to measure the effectiveness of their communications efforts, and to help them make better, more informed decisions for their organizations. We can help you with your existing program, and we can help you develop a new program. We have over two decades of experience helping clients define Key Performance Indicators (KPI's) and establish measureable goals. Half-day and full-day workshops available. Click here for more information on KDPaine & Partners' services.
Subscribe to this blog's feed

How to introduce me

  • For those who bear the burden of introducing me at a conference...
    Katie Delahaye Paine (twitter: KDPaine) is the CEO and founder of KDPaine & Partners LLC and author of, Measuring Public Relationships, the data-driven communicators guide to measuring success. She also writes the first blog and the first newsletters dedicated entirely to measurement and accountability. In the last two decades, she and her firm have listened to millions of conversations, analyzed thousands of articles, and asked hundreds of question in order to help her clients better understand their relationships with their constituencies. People talk, we listen..

Photo Albums

Photos of Coos County, NH

  • Waterfalls_2_101

Become a Fan

KDPaine's PR Measurement Blog

Promote Your Page Too

Measuring the Networked Nonprofit

« If this is value, I'm the Queen of England, not Measurement | Main | What is "Klout" really about »

July 29, 2011

Conversion optimization and the lack of customer-centricity > Smart Insights Digital Marketing

For many companies, driving traffic to their websites is still the ultimate goal.It’s the way they measure the strength of their brand, and the the effectiveness of their campaigns.

via webcache.googleusercontent.com

J-P De Clerck makes some excellent points here. PR people should be paying attention

Posted at 07:50 AM |

|

TrackBack

TrackBack URL for this entry:
http://www.typepad.com/services/trackback/6a00d83451658a69e2015390423a86970b

Listed below are links to weblogs that reference Conversion optimization and the lack of customer-centricity > Smart Insights Digital Marketing:

Comments

Feed You can follow this conversation by subscribing to the comment feed for this post.

MicroSourcing

The post does a good job of leveling expectations when it comes to traffic. Traffic isn't the last stop in having a good website; it's about a site's ability to get that traffic to convert to cash.

Posted by: MicroSourcing | September 07, 2011 at 12:09 AM

Verify your Comment

Previewing your Comment

Posted by:  | 

This is only a preview. Your comment has not yet been posted.

Working...
Your comment could not be posted. Error type:
Your comment has been posted. Post another comment

The letters and numbers you entered did not match the image. Please try again.

As a final step before posting your comment, enter the letters and numbers you see in the image below. This prevents automated programs from posting comments.

Having trouble reading this image? View an alternate.

Working...

Post a comment

Search

Measure What Matters

  • “A tremendously good book… it’s a treasure... An absolute doozy of a read.”
    -- reviewer Bob LaDrew, FIR

    Katie Delahaye Paine's great little book Measure What Matters shows organizations of all sizes how to evaluate and improve their public relations and social media efforts. Order Measure What Matters now.

The Measurement Standard Newsletter

  • Sign up here for free monthly email updates:

Tip Jar

Change is good

Tip Jar

Recent Posts

Recent Comments

Archives

More...

Subscribe to this blog's feed

About

Polldaddy

Twitter Updates

    follow me on Twitter

    Categories