Some interesting stats about how companies are plunging into new worlds of marketing (a bit like someone with multiple personality disorder, it seems) come from a new survey about mobile marketing.
New surveysays that 34% of people using mobile marketing aren't measuring it. 29% don't know the ROI and I'm guessing the other 70% are measuring the wrong thing


Interesting study. I believe mobile marketing would be successful if used wisely. Otherwise, consumers will treat the campaign as another spam.
Posted by: Andi - Text Message Marketing | September 29, 2011 at 01:55 PM
Hello,
This is a wonderful example of how people can get things really really wrong when measuring social media.
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johnmiller
Posted by: johnmiller | June 25, 2011 at 03:23 AM
Hmm thanks
Posted by: Yiğit | June 07, 2011 at 08:10 AM