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Measuring the Networked Nonprofit

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  • For those who bear the burden of introducing me at a conference...
    Katie Delahaye Paine (twitter: KDPaine) is the CEO and founder of KDPaine & Partners LLC and author of, Measuring Public Relationships, the data-driven communicators guide to measuring success. She also writes the first blog and the first newsletters dedicated entirely to measurement and accountability. In the last two decades, she and her firm have listened to millions of conversations, analyzed thousands of articles, and asked hundreds of question in order to help her clients better understand their relationships with their constituencies. People talk, we listen..

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« There is no such thing as "reputation insurance" even though you can buy it | Main | Give us some data, please! »

May 18, 2011

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Renee

So basically measurement of social media is an investment on making sure you are building and strengthening effective relationships? If you are building and strengthening relationships then you will earn higher revenues with lower costs, essentially just by making sure what you’re doing is effective.

www.facebook.com/profile.php?id=576583312

Thanks for this!

Would you happen to have any favorite articles or links about the link between customer loyalty and higher profits? I feel this connection is key when explaining social media measurement and I need to learn more.

Lynnelle

Love this! Very succinct and common sense. Without a direct correlation between tweet & bottom line many business people are still suspect to give great credit (or budget) to Twitter (or the various other social media communication channels) - much less measure said channel. I see the same phenomena when talking about leadership training, team building or another effort to improve an intangible skill not reflected as a unique line item on the income statement.

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Measure What Matters

  • “A tremendously good book… it’s a treasure... An absolute doozy of a read.”
    -- reviewer Bob LaDrew, FIR

    Katie Delahaye Paine's great little book Measure What Matters shows organizations of all sizes how to evaluate and improve their public relations and social media efforts. Order Measure What Matters now.

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