Okay, for the record, I am currently working on "Social Media Standards" with at least five different organizations, and I know of at least two others that are attempting to define them. Never mind the numerous agencies, corporations and others that are working on their own definitions of amorphous terms such as "engagement" "influence" and god forbid "ROI." So when I read this morning's post from Comscore I wasn't sure whether to be overjoyed or overwhelmed. Obviously any movement towards standards is good, right? I'm not entirely sure. I think Comscore has done a great job of addressing a problem, while at the same time acknowledging the existance of two completely definitions of "unique visitors." Essentially what they've done is give us a new term "unique browser" and yet another decision to make.
So here's my suggestion. Lets get representatives from IAB, WAA, SNCR, PRSA, IPRA, IPR, AMEC, CIPR, CPRF in a room.
Let in anyone else that wants to join in the fun. Lock the door. Provide adequate amounts of lobsters, steam clams, beer and wine (statistically proven to be good for measurement discussion) and not let anyone leave until we've agreed on the one thing that the clients want -- a set of simple prinicples that we all adhere to. I'll provide the house, the lobsters and the wine. Who wants in?