The more things change, the more they remain the same

I was just chatting with my friend David Geddes, new chair of the Institute for Public Relations Measurement Commisssion about the state of the measurement art, and where we've come in the last ten years. Personally, I think we've come along way towards mainstreaming good measurement. More and more organizations of all sizes are realizing the necessity of having good data to make better decisions.  But more on that later.

Last weekend,  I stumbled across this piece, Download RDP Advertising Article from the December 5, 1958 issue of Printers Ink, kind of a cross between Editor & Publisher and AdAge.  Since it featured my father's smiling face on the cover under the words "Controversy rages as TV battles Fortune Magazine,"  I clearly had to read it. Little did I know that it would reveal the utter wrong headedness of both my sire and the magazine of which he was managing editor.

Swallowing the embarassment that accompanied this revelation, I read the piece and realized just how much the conversations of five decades ago mirrored the debates that rage today in the blogosphere. And who said there was more civility back then???

So, while realizing that I am purposefully putting egg all over the family name, I share it with all of you, in hopes that maybe we'll all learn something..

 

Comments

[Pneumatic Cylinders]

More and more organizations of all sizes are realizing the necessity of having good data to make better decisions.

[outsourcing services]

Indeed another great resource. Thanks for sharing this one.

[Nikolas]

Nice article!!!