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Katie Delahaye Paine on Twitter.
Surprising that only 58% of respondents said that they would leave if a company over-communicates. I wonder whether this means that the remaining 42% of respondents would be disengaged by a company that communicates frequently or whether they remain open to regular company communications.
Also surprising to hear that 59% of people are more likely to purchase if they engage online. This means that 41% (- a significant proportion) would not be more inclined to purchase from a company with which they have engaged online. I wonder how comapnies would see this in terms communication investment ROI.
Posted by: David Carter | November 12, 2010 at 10:19 AM