My Photo

Measuring the Networked Nonprofit

How to introduce me

  • For those who bear the burden of introducing me at a conference...
    Katie Delahaye Paine (twitter: KDPaine) is the CEO and founder of KDPaine & Partners LLC and author of, Measuring Public Relationships, the data-driven communicators guide to measuring success. She also writes the first blog and the first newsletters dedicated entirely to measurement and accountability. In the last two decades, she and her firm have listened to millions of conversations, analyzed thousands of articles, and asked hundreds of question in order to help her clients better understand their relationships with their constituencies. People talk, we listen..

Become a Fan

« Another major step for PR Measurement | Main | Amazing new stats on engagement in social media »

October 25, 2010

TrackBack

TrackBack URL for this entry:
http://www.typepad.com/services/trackback/6a00d83451658a69e2013488736058970c

Listed below are links to weblogs that reference Measuring what matters :

Comments

Feed You can follow this conversation by subscribing to the comment feed for this post.

john angar

I hope it is right place to learn and share the information. I will be very pleased if i can answer any of query.
flyer design | corporate branding

satellite direct

I couldn't agree with you more. I feel people are too engrosed with the quantity of how to mention a brand that people no longer pay attention to the "reall content". Like what Elizabeth said, It's not just about the number of "likes", most of the time if you really want to get something more out of a product or a service, quality matters!

Elizabeth

Great post! Sarah Evans recently echoed these ideas in her FastFire Twitter chat. When I asked about how best to quantify social media results for clients, she responded: Set measurable goals. It's not just about the number of retweets or "likes" your product or company gets, but it's about reaching a pre-determined goal (for example, raising x number of dollars for a non-profit's campaign based off retweets from Twitter).

Looking forward to reading your book!

The comments to this entry are closed.

Measure What Matters

  • “A tremendously good book… it’s a treasure... An absolute doozy of a read.”
    -- reviewer Bob LaDrew, FIR

    Katie Delahaye Paine's great little book Measure What Matters shows organizations of all sizes how to evaluate and improve their public relations and social media efforts. Order Measure What Matters now.

Twitter Updates

    follow me on Twitter

    Tip Jar

    Change is good

    Tip Jar