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  • For those who bear the burden of introducing me at a conference...
    Katie Delahaye Paine (twitter: KDPaine) is the CEO and founder of KDPaine & Partners LLC and author of, Measuring Public Relationships, the data-driven communicators guide to measuring success. She also writes the first blog and the first newsletters dedicated entirely to measurement and accountability. In the last two decades, she and her firm have listened to millions of conversations, analyzed thousands of articles, and asked hundreds of question in order to help her clients better understand their relationships with their constituencies. People talk, we listen..

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« Wrap up of the IPR Measurement Summit: Social Media Measurement Panel | Main | Measuring what matters »

October 09, 2010

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Kamal Bhatia

Brad, I would like to extract and highlight one important point that you have mentioned, that is 'Whenever possible, it is best to isolate the message generated by public relations' What normally noticed is that the coverage is grabbed by mere key word search and lot of junk coverage goes into evaluation, I mean that is not generated by PR. So I think as you mention isolating PR generated coverage is very importunate. Although the residue I don’t treat as junk since it is third party generated and is very important from judging the general sentiment. Thanks for putting salient points in a very simple and straightforward manner.
Thanks Katie for putting this piece on your blog.

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Measure What Matters

  • “A tremendously good book… it’s a treasure... An absolute doozy of a read.”
    -- reviewer Bob LaDrew, FIR

    Katie Delahaye Paine's great little book Measure What Matters shows organizations of all sizes how to evaluate and improve their public relations and social media efforts. Order Measure What Matters now.

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