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Measuring the Networked Nonprofit

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  • For those who bear the burden of introducing me at a conference...
    Katie Delahaye Paine (twitter: KDPaine) is the CEO and founder of KDPaine & Partners LLC and author of, Measuring Public Relationships, the data-driven communicators guide to measuring success. She also writes the first blog and the first newsletters dedicated entirely to measurement and accountability. In the last two decades, she and her firm have listened to millions of conversations, analyzed thousands of articles, and asked hundreds of question in order to help her clients better understand their relationships with their constituencies. People talk, we listen..

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« More fuel to the declining print readership debate | Main | Wrap up of the IPR Measurement Summit: Social Media Measurement Panel »

September 30, 2010


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Technically, Facebook ads are context based, not demographic based.. It's a fine line, but Facebook and similar services take a very different approach to demographics than traditional advertising.

Bill Higbee

Very interesting read. One thought... Isn't the use of context-based ad services like Facebook and Google Adwords an exercise in utilization of demographics? For instance, I would target my Google Adwords via keywords to reach a demographic. Facebook advertising makes it even simpler when can narrow based upon age, marrital status, etc.


Great post, Katie. Thanks for fueling the fire during the panel conversation :)

For more on Traackr's POV on the post-demographic era of marketing:


Katie, a fantastic post. And yes it was indeed a great discussion on that panel. I thoroughly enjoyed it.

Great seeing you again as well. Crossing my fingers you'll decide to attend BlogWorld and we'll see you again there.


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Measure What Matters

  • “A tremendously good book… it’s a treasure... An absolute doozy of a read.”
    -- reviewer Bob LaDrew, FIR

    Katie Delahaye Paine's great little book Measure What Matters shows organizations of all sizes how to evaluate and improve their public relations and social media efforts. Order Measure What Matters now.

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