ROI, Wal-mart and SKU reduction--and what we may learn about Social Media ROI | Forrester Blogs

I've recently found myself in interesting discussions--one might call some of them debates--about ROI and Social Media.  In recent weeks, Social Media ROI was the agenda for meetings with several clients, the focus of a panel on which I participated at Digiday Social, and a lively topic of discussion at a dinner of marketing leaders in town for the OMMA Global event.  And today I read an article about Wal-Mart that got me to thinking about the dangers of too narrowly defining ROI.

via blogs.forrester.com

This is a perfect illustration why measuring "revenutionships" is so important today. It's not just the revenue or the profits, it's the relationship that the product, service or program builds along the way.

Comments

[powerpress]

Very useful message u are shared...thanks for the postings...very nice..

[Nick]

Thank you for the posting. Keep up the nice work!

[ffxiv gil]

Today I read an article about Wal-Mart that got me to thinking about the dangers of too narrowly defining ROI.