We're working on a full issue of The Measurement Standard about how to measure the effectiveness of conferences and events. but to get the conversation going, here's the little spreadsheet I use to calculate the ROI of all the conferences I attend. Download Speech analysis form
Total Attendees = The number I can count in the audience or the actual attendee list. Never believe conference organizers, they always exaggerate.
Total Views: Actual number of people going to my speech page for that conference
Total Leads: Number of business cards I bring home
Site Visits: People who visit www.kdpaine.com and move beyond the Speech archives.
Total Contacts: Leads+visits+views