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Today, yet another "automated sentiment analysis" tool was introduced by Lewis PR. Called
Chatterscope it purports to let you know, FOR FREE!, what the market place is saying about you.
So when I retweeted Paul Holmes piece on the Barcelona Principles by calling it "good perspective on Barcelona" -- it counted that as positive.
or when Sean Williams (@CommAmmo) suggested that I had a "good question" -- it was again considered positive.
Multiply these errors by a thousand when you're dealing with a consumer brand, and just start thinking of the havoc that can be wreaked in marketing departments acrosss the country if people actually took this stuff seriously!
Katie Delahaye Paine, CEO, KDPaine & Partners
Customized Research from KDPaine & Partners
- KDPaine & Partners offers customized research and consulting services for public relations and social media programs. KDPaine & Partners provides its clients with the insight and knowledge they need to measure the effectiveness of their communications efforts, and to help them make better, more informed decisions for their organizations. We can help you with your existing program, and we can help you develop a new program. We have over two decades of experience helping clients define Key Performance Indicators (KPI's) and establish measureable goals. Half-day and full-day workshops available. Click here for more information on KDPaine & Partners' services.
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My favorite blogs
- Client Service Insights...(CSI/Season 2)
- Does It Sell Stuff?
- Measurement Matters - Get the buzz on social media and PR measurement and analysis from Metrica
- Sure Woman
- RepMan
- Onalytica Blog
- cgm
- Run Free or Die
- The Diva Marketing Blog - Marketing and Corporate blogging for innovative companies
- The Marketing Excellence blog by Eric Kintz
- Guest Columnist: Losing an Arm vs. Losing a Pinkie.
- /Message: The Social Scale of Social Media: The Conversational Index
- New Communications Review
- Marketing Roadmaps: PR Measurement
- POP! PR Jots: A Day of Acquisitions
- Some Damn Good Life Experience(through the eyes of Stephanie): "Adventure is the pursuit of life." -D.R. Wiarda
- David Hendersons guide to media
- Lubetkin's Other Blog
- Marketing Roadmaps: PR Measurement
- Holmes Report Blog
- Communication Overtones
- PR Evaluation: Reality or Pipe Dream?
- Mike Paul's Blog, The Reputation Doctor
- a shel of my former self
- gapingvoid: fred wilson is a genius
- Kristin Zhivago's Revenue Journal
- Doc Searls' IT Garage | News, ideas and real world stories about how IT folks solve their own problems
- Andrew Lark
How to introduce me
- For those who bear the burden of introducing me at a conference...Katie Delahaye Paine (twitter: KDPaine) is the CEO and founder of KDPaine & Partners LLC and author of, Measuring Public Relationships, the data-driven communicators guide to measuring success. She also writes the first blog and the first newsletters dedicated entirely to measurement and accountability. In the last two decades, she and her firm have listened to millions of conversations, analyzed thousands of articles, and asked hundreds of question in order to help her clients better understand their relationships with their constituencies. People talk, we listen..
Best sources for more measurement info
- Measuring Up
- PR Evaluation � intelligent measurement
- InPeRspective
- Proving the Value of Public Relations
- BusinessBloggingBootCamp: So, How Do You GET All that Blog-ROI?
- The Measurement Standard, KDPaine & Partners' Newsletter of Public Relations Measurement
- Intelligent Measurement
- LeverWealth
- My podcast at the New Communications Forum
- Institute for Public Relations
- DIY DASHBOARD HOME
- KDPaine & Partners
- The Measurement Standard, KDPaine & Partners' Newsletter of Public Relations Measurement
Favorite reads
Penelope Rowlands: A Dash of Daring: Carmel Snow and Her Life In Fashion, Art, and Letters
- Katie Delahaye Paine: Measuring Relationships, the Data Driven Communicators Guide to Success
- David Moore: How to Steal an Election
Mark Albion: True to Yourself: Leading a Values-Based Business (Social Venture Network)
- Christopher Locke, Doc Searls, Rick Levine, David Weinberger: The Cluetrain Manifesto
- Carolyn McIntyre: Caring Today Magazine
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Measuring the Networked Nonprofit
- The new book by Beth Kanter and Katie Paine teaches nonprofits of all sizes how to use, value, and evaluate the effectiveness of social media. You'll find reviews and news on this page. See this page for a calendar of appearances by the authors. Click below to purchase the book.
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June 23, 2010
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Polldaddy
- How accurate is automated content analysis?
thanks to share
Posted by: Nactumu | July 03, 2010 at 06:25 PM
We depend so much on automated technology in social media. The advantage is that you task gets easier but at the same time if this technology miscalculates then you are out for a hard time.
Posted by: Ashwani | June 24, 2010 at 01:24 PM
So frustrating. The trouble with computers is that we have become so dependent on them, we don't know how to dig out from underneath their errors.
Posted by: Promotional Products | June 24, 2010 at 12:55 PM
Katie -- On top of everything else, Twitter is considered by computer scientists to be notoriously difficult for automated sentiment analysis due to the short text length, abbreviations, slang, lack of training data sets, and so on. There are some solid firms in the automated sentiment analysis domain. These others give text mining a bad name.
Posted by: David Geddes | June 23, 2010 at 04:20 PM
Katie:
We all know that computers are as smart as the people driving them. This is true in SM analysis as in all other fields of computing.
Smart ppl + sophisticated tools (software) = useful analysis ==> ideas + actionable insight.
TO'B
(more here - baking a social media cake): http://tinyurl.com/cgzts4 )
Posted by: Tom O'Brien | June 23, 2010 at 11:30 AM