Today, yet another "automated sentiment analysis" tool was introduced by Lewis PR. Called
Chatterscope it purports to let you know, FOR FREE!, what the market place is saying about you.
So when I retweeted Paul Holmes piece on the Barcelona Principles by calling it "good perspective on Barcelona" -- it counted that as positive.
or when Sean Williams (@CommAmmo) suggested that I had a "good question" -- it was again considered positive.
Multiply these errors by a thousand when you're dealing with a consumer brand, and just start thinking of the havoc that can be wreaked in marketing departments acrosss the country if people actually took this stuff seriously!