10 Steps to Corporate Transparency

Deborah Hyman, Director of Global Communications at Verizon has a great list of 10 steps to Corporate Transparency:

1. 1 Set and define corporate targets for transparency
2. 2 Engage your stakeholders, employees, communities etc.
3. Monitor your environment
4. Post your corp governance polices on your web site
5. Form an internal transparency and ethics committee
6. Require ethics training and commitment from employees to uphold business principles
7. Localize public issues with employees and enlist help of third parties and local officials
8. Be willing to disclose all of your business social and political activities
9. Address the tough question directly and speak candidly with employees
10. Conduct a culture audit

She believes that the Role of PR in Transparency is three fold:

1. Integrate your external engagement strategies into the culture
2. Champion the concept of openness
3. Be willing to open yourself up to scrutiny

 

Comments

[Lili Koh]

Let me introduce myself... I am a pr practitioner in Asia having worked with all sorts of culture.. your blog resonates absolutely with what I believe in.. openess and transparency! Not always possible depending on the culture you work in. I will interested to find out more about the culture audit you mentioned.