Measuring results from social media has come of age. Not long ago, social media ROI was little more than counting eyeballs, blog RSS readers, FB fans, and Twitter followers. Today, smart companies are measuring social media ROI against clear business objectives such as customer engagement or revenue, according to Katie Delahaye Paine, a senior fellow and advisory board member of the Society for New Communications Research (SNCR) and the legendary founder of KDPaine & Partners LLC. She'll share actionable measurement strategies and reference cases during NewComm Forum 2010 this week in San Mateo, Calif. Seats are still available; register with Tekrati discounts now.
If you can't make it to New Comm Forum, this is pretty much what I'll be saying