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Measuring the Networked Nonprofit

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  • For those who bear the burden of introducing me at a conference...
    Katie Delahaye Paine (twitter: KDPaine) is the CEO and founder of KDPaine & Partners LLC and author of, Measuring Public Relationships, the data-driven communicators guide to measuring success. She also writes the first blog and the first newsletters dedicated entirely to measurement and accountability. In the last two decades, she and her firm have listened to millions of conversations, analyzed thousands of articles, and asked hundreds of question in order to help her clients better understand their relationships with their constituencies. People talk, we listen..

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« Social Media’s Impact on PR continues to grow | Main | When none of the old rules apply – new theories for crisis management »

March 18, 2010


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Sheriff Ray Nash

That's why trust based relationships are so important. An agency or organization must spend time developing the relationship before the crisis occurs. It is much harder to build trust when embroiled in a crisis or controversy.

Establishing integrity in the eyes of the other party and opening channels of honest communication are critical to the process...

Sheriff Ray Nash

Chip Noon

Especially pertinent is #2: Translucency occurs when credibility has already been established -- in other words, translucency only works when your stakeholder believes that the sender has their best interests at heart.

Crucial in crisis communications with the media!

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Measure What Matters

  • “A tremendously good book… it’s a treasure... An absolute doozy of a read.”
    -- reviewer Bob LaDrew, FIR

    Katie Delahaye Paine's great little book Measure What Matters shows organizations of all sizes how to evaluate and improve their public relations and social media efforts. Order Measure What Matters now.

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