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  • For those who bear the burden of introducing me at a conference...
    Katie Delahaye Paine (twitter: KDPaine) is the CEO and founder of KDPaine & Partners LLC and author of, Measuring Public Relationships, the data-driven communicators guide to measuring success. She also writes the first blog and the first newsletters dedicated entirely to measurement and accountability. In the last two decades, she and her firm have listened to millions of conversations, analyzed thousands of articles, and asked hundreds of question in order to help her clients better understand their relationships with their constituencies. People talk, we listen..

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« The best of IPRRC 2010 | Main | Translucency as a corollary to transparency »

March 18, 2010

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It can make or break a company and a person as well.

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from younger people using social media to an older generation or do you think it's still a mix?

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Is social medial really that important?

Joey Biber

Social media has a greater impact on almost all the people who are using it these days. It can make or break a company and a person as well. So, companies and different kinds of people are now innovating their social networking development skills by upgrading their programs and systems which can make their site better.

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Thank you so much for giving Social Media’s Impact on PR continues to grow Information .... I am very happy with it... i will we back soon!!

Deanna Harms

Thanks for putting numbers behind this shift in media relations and PR professionals' role in listening to and taking part in the conversation. Great article.

Melissa

Do you believe there is a shift from younger people using social media to an older generation or do you think it's still a mix?

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Measure What Matters

  • “A tremendously good book… it’s a treasure... An absolute doozy of a read.”
    -- reviewer Bob LaDrew, FIR

    Katie Delahaye Paine's great little book Measure What Matters shows organizations of all sizes how to evaluate and improve their public relations and social media efforts. Order Measure What Matters now.

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