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  • For those who bear the burden of introducing me at a conference...
    Katie Delahaye Paine (twitter: KDPaine) is the CEO and founder of KDPaine & Partners LLC and author of, Measuring Public Relationships, the data-driven communicators guide to measuring success. She also writes the first blog and the first newsletters dedicated entirely to measurement and accountability. In the last two decades, she and her firm have listened to millions of conversations, analyzed thousands of articles, and asked hundreds of question in order to help her clients better understand their relationships with their constituencies. People talk, we listen..

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March 24, 2010

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Alan Green

Great info and data.
Seems companies are lagging behind the change that is upon them.

Socialtality

KD,

This is a great post and perspective on the increasingly clouded measurement topic. I think the increasing desire to measure more sophisticated performance indicators is a great move and underscores the evolution of both Social Media and PR.

We've recently launched a company to answer the question "What if you could measure one channel's effects on the performance of all other channels."

We've created a methodology and algorithm that can measure PR's effectiveness and the degree to which it can magnify the effectiveness of other channels like Social Media, Email Campaigns, SEO, etc.

We're working with our very first customer now. If you'd like some additional info, we are SOCIALtality and can be found at http://www.socialtality.com/about

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Thanks for the enlightenment on this matter. I have always perceive social media as one of the best way to meet potential clients and learning stuffs about this is really a big help. Kudos!

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Measure What Matters

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    Katie Delahaye Paine's great little book Measure What Matters shows organizations of all sizes how to evaluate and improve their public relations and social media efforts. Order Measure What Matters now.

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