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  • For those who bear the burden of introducing me at a conference...
    Katie Delahaye Paine (twitter: KDPaine) is the CEO and founder of KDPaine & Partners LLC and author of, Measuring Public Relationships, the data-driven communicators guide to measuring success. She also writes the first blog and the first newsletters dedicated entirely to measurement and accountability. In the last two decades, she and her firm have listened to millions of conversations, analyzed thousands of articles, and asked hundreds of question in order to help her clients better understand their relationships with their constituencies. People talk, we listen..

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February 18, 2010

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ItgEvangelist

Great post! Your PR example provides great insight into why so many IT organizations lament not getting a seat at the Leadership Table. That is why I am so heartened by a recent ISACA study that showed "proving value" was the #1 reason organizations were pursing advances in IT Governance.

IT has historically gotten away with not showing their direct-connection to enterprise goals and strategy - which is why so many IT leaders find themselves on the outside looking in.

Steve Romero, IT Governance Evangelist
http://community.ca.com/blogs/theitgovernanceevangelist/

Aarond22

I couldn't agree more.

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Measure What Matters

  • “A tremendously good book… it’s a treasure... An absolute doozy of a read.”
    -- reviewer Bob LaDrew, FIR

    Katie Delahaye Paine's great little book Measure What Matters shows organizations of all sizes how to evaluate and improve their public relations and social media efforts. Order Measure What Matters now.

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