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  • For those who bear the burden of introducing me at a conference...
    Katie Delahaye Paine (twitter: KDPaine) is the CEO and founder of KDPaine & Partners LLC and author of, Measuring Public Relationships, the data-driven communicators guide to measuring success. She also writes the first blog and the first newsletters dedicated entirely to measurement and accountability. In the last two decades, she and her firm have listened to millions of conversations, analyzed thousands of articles, and asked hundreds of question in order to help her clients better understand their relationships with their constituencies. People talk, we listen..

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« AVE, WMC? Does any of it really matter? Forrester doesn’t think so | Main | Why some PR people deserve and get a seat at the table and others do not »

February 10, 2010


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Thanks Katie.

No one likes a rambler who enjoys hearing themselves. This is why I like coming to your blog, it gets to the point. Blogging is worse than someone on a rant, because you can't tune it out. Keep up the "to the point" work!


Thanks Robin -- Here's the link again

Robin Browne

BTW Katie, the WMC link at the end of the post doesn't work.

Robin Browne

Hi Katie,
I left this comment before but it didn't show up so here it is again.
Kinsley's "newspaper stories are too long" explanation is too simplistic. I suspect many people are like me: they'll read or print something long, even very long, off the net if it is all valuable content. On the flip side, some of the shortest content is now found in free daily papers catering to razor thin commuter attention spans.

John S

I agree with this analysis - it's unlikely that I'll watch any video longer than 1-2 minutes. However, if I find a news article very interesting and informative, I can read it forever. Since we are so inundated with media today, an initial short and sweet message followed by a longer, in-depth one for those who are interested is the best bet.

Sean Williams

Hyperlinking to what? Another Internet piece, or something that some ink-stained dinosaur wrote that was too long to read? I'd like to see stats on rate of click-throughs in that type of circumstance. We are a short-attention-span-theater kind of people these days. Did you see @billsledzik's piece?


I think you miss the whole advantage of hyperlinks. Internet articles can get to the point, but provide context via hyperlinks to other articles.

Sean Williams

Katie, thought-provoking as usual, mon cher amie.

I worry about this trend, and not just from the professional perspective.

We are, as a people, losing our ability to carefully consider complex information. There is no context in 140 characters, no ability to represent opposing views or build toward a logical conclusion. There is just opinion.

We're talking to ourselves and people who agree with us, not to a wide variety of readers. This has the tendency to reinforce opinions and preconceptions rather than challenge them.

"Internet articles" may get to the point, but they assume that readers already have context and background. Newspaper articles (NYT, WSJ) may be guilty of the reverse, assuming that the reader knows nothing, but at least they're offering a more complete picture.

(I realize that political considerations may lead to different conclusions about the newspapers I've mentioned.)

Where do you see learning, education and all in this new mix, especially when the latest Trust Barometer shows a slide in trust of one's peers?

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