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Measuring the Networked Nonprofit

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  • For those who bear the burden of introducing me at a conference...
    Katie Delahaye Paine (twitter: KDPaine) is the CEO and founder of KDPaine & Partners LLC and author of, Measuring Public Relationships, the data-driven communicators guide to measuring success. She also writes the first blog and the first newsletters dedicated entirely to measurement and accountability. In the last two decades, she and her firm have listened to millions of conversations, analyzed thousands of articles, and asked hundreds of question in order to help her clients better understand their relationships with their constituencies. People talk, we listen..

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« Another good measure if your objectives is sales leads | Main | »

November 20, 2009

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Anne-Marie Faiola

We had the same exact results as you did. Granted, it's anecdotal but our Google AdWords drove less traffic to our site than excellent engagement with the customer through various social media mediums.

We are retooling Google Adwords with landing pages and the like to see if perhaps, we were measuring the wrong thing. I'll keep you posted on how that experiment goes if you're interested. =)

Engago Team

Happy with LeadLander - then get esctatic with LEADS Explorer.

Robin Anderson

Katie, This is a great blog post proving the effectiveness of utilizing social media tools. I am now seeing the results with my site as the traffic has increased dramatically.

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Measure What Matters

  • “A tremendously good book… it’s a treasure... An absolute doozy of a read.”
    -- reviewer Bob LaDrew, FIR

    Katie Delahaye Paine's great little book Measure What Matters shows organizations of all sizes how to evaluate and improve their public relations and social media efforts. Order Measure What Matters now.

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