The big (yawn) conclusion, is that most enterprises are using or considering using "free" analytics -- i.e. Google Analytics. But from our perspective, given that we have been saying this ourselves for years --- the most important insight is this one:
Our point is this. There's a new tool released every week. Some are free, some cost money and some are a combination of the two.. All of them do the same thing -- reduce the blogosphere/twitter/social media to a giant bucket of words, pull out the relevant ones, count them. and produce some attractive charts and graphs. NONE of them measure reputation, relationships, brand health, brand strength or anything else. In order to figure out what works and what doesn't; where your money is better spent, where you're getting the best ROI, you need a sapient human, familiar with your goals and objectives that can look at those numbers and charts and draw some conclusions and make recommendations.