Click
here to follow
Katie Delahaye Paine on Twitter.
We've been having lots of conversations these days about the measurement mix between social and traditional measurement. And the question constantly comes up: Is it still worth measuring MSM? Six months ago it was inconceivable to suggest to our clients that we they could drop MSM measurement all together. With today's news, it gets alot more conceviable.
Katie Delahaye Paine, CEO, KDPaine & Partners
Customized Research from KDPaine & Partners
- KDPaine & Partners offers customized research and consulting services for public relations and social media programs. KDPaine & Partners provides its clients with the insight and knowledge they need to measure the effectiveness of their communications efforts, and to help them make better, more informed decisions for their organizations. We can help you with your existing program, and we can help you develop a new program. We have over two decades of experience helping clients define Key Performance Indicators (KPI's) and establish measureable goals. Half-day and full-day workshops available. Click here for more information on KDPaine & Partners' services.
Follow Katie On Twitter
My favorite blogs
- Client Service Insights...(CSI/Season 2)
- Does It Sell Stuff?
- Measurement Matters - Get the buzz on social media and PR measurement and analysis from Metrica
- Sure Woman
- RepMan
- Onalytica Blog
- cgm
- Run Free or Die
- The Diva Marketing Blog - Marketing and Corporate blogging for innovative companies
- The Marketing Excellence blog by Eric Kintz
- Guest Columnist: Losing an Arm vs. Losing a Pinkie.
- /Message: The Social Scale of Social Media: The Conversational Index
- New Communications Review
- Marketing Roadmaps: PR Measurement
- POP! PR Jots: A Day of Acquisitions
- Some Damn Good Life Experience(through the eyes of Stephanie): "Adventure is the pursuit of life." -D.R. Wiarda
- David Hendersons guide to media
- Lubetkin's Other Blog
- Marketing Roadmaps: PR Measurement
- Holmes Report Blog
- Communication Overtones
- PR Evaluation: Reality or Pipe Dream?
- Mike Paul's Blog, The Reputation Doctor
- a shel of my former self
- gapingvoid: fred wilson is a genius
- Kristin Zhivago's Revenue Journal
- Doc Searls' IT Garage | News, ideas and real world stories about how IT folks solve their own problems
- Andrew Lark
How to introduce me
- For those who bear the burden of introducing me at a conference...Katie Delahaye Paine (twitter: KDPaine) is the CEO and founder of KDPaine & Partners LLC and author of, Measuring Public Relationships, the data-driven communicators guide to measuring success. She also writes the first blog and the first newsletters dedicated entirely to measurement and accountability. In the last two decades, she and her firm have listened to millions of conversations, analyzed thousands of articles, and asked hundreds of question in order to help her clients better understand their relationships with their constituencies. People talk, we listen..
Best sources for more measurement info
- Measuring Up
- PR Evaluation � intelligent measurement
- InPeRspective
- Proving the Value of Public Relations
- BusinessBloggingBootCamp: So, How Do You GET All that Blog-ROI?
- The Measurement Standard, KDPaine & Partners' Newsletter of Public Relations Measurement
- Intelligent Measurement
- LeverWealth
- My podcast at the New Communications Forum
- Institute for Public Relations
- DIY DASHBOARD HOME
- KDPaine & Partners
- The Measurement Standard, KDPaine & Partners' Newsletter of Public Relations Measurement
Favorite reads
Penelope Rowlands: A Dash of Daring: Carmel Snow and Her Life In Fashion, Art, and Letters
- Katie Delahaye Paine: Measuring Relationships, the Data Driven Communicators Guide to Success
- David Moore: How to Steal an Election
Mark Albion: True to Yourself: Leading a Values-Based Business (Social Venture Network)
- Christopher Locke, Doc Searls, Rick Levine, David Weinberger: The Cluetrain Manifesto
- Carolyn McIntyre: Caring Today Magazine
Photo Albums
Become a Fan
Measuring the Networked Nonprofit
- The new book by Beth Kanter and Katie Paine teaches nonprofits of all sizes how to use, value, and evaluate the effectiveness of social media. You'll find reviews and news on this page. See this page for a calendar of appearances by the authors. Click below to purchase the book.
« It’s not world peace, but for our profession it could be the equivalent of the Emancipation Proclamation | Main | Every have one of those Mondays? »
October 28, 2009
TrackBack
TrackBack URL for this entry:
http://www.typepad.com/services/trackback/6a00d83451658a69e20120a6281dd7970b
Listed below are links to weblogs that reference As goes the MSM, so goes measurement :
Comments
You can follow this conversation by subscribing to the comment feed for this post.
Verify your Comment
Previewing your Comment
This is only a preview. Your comment has not yet been posted.
Your comment could not be posted. Error type:
Your comment has been posted. Post another comment
As a final step before posting your comment, enter the letters and numbers you see in the image below. This prevents automated programs from posting comments.
Having trouble reading this image? View an alternate.
Search
Measure What Matters
- “A tremendously good book… it’s a treasure... An absolute doozy of a read.”
-- reviewer Bob LaDrew, FIR
Katie Delahaye Paine's great little book Measure What Matters shows organizations of all sizes how to evaluate and improve their public relations and social media efforts. Order Measure What Matters now.
The Measurement Standard Newsletter
Tip Jar
Change is good
Recent Posts
- Why my predictions suck: we are out of the comfort zone
- More chaos for Media Relations
- Reaching for the wrong metrics
- What's the next excuse
- Stop worrying about the media, worry about your employees
- Most Relevant Super Bowl Ad Analysis I’ve Seen
- Some Crisis Communications advice for Holly Knowlton Petraeus
- A Poem: The Return by Danielle Brigida, National Wildlife Federation
- Leaders from 11 Industry Associations Set Initial Standards to Alleviate Confusion in Social Media Measurement
- Grandmotherly thoughts on my 60th birthday
Recent Comments
- K2 Incense on The Ad Equivalency Debate Round 2
- Stryker Hip Recall Blog on Some Crisis Communications advice for Holly Knowlton Petraeus
- Juan J on Why my predictions suck: we are out of the comfort zone
- Tinku on Why my predictions suck: we are out of the comfort zone
- Mobile Marketing and Advertising on A helpful guide to social media advertising measurement
- this site on Measuring the wrong thing -- ROI should stand for Relationships Over Impressions
- John Merge on More chaos for Media Relations
- Danny Brown on Reaching for the wrong metrics
- beton amprentat, beton elicopterizat on What's the next excuse
- more instagram followers free on Social Media’s Impact on PR continues to grow
Polldaddy
- How accurate is automated content analysis?
The question is: who is your audience? MSM is very important to many people.
Posted by: Steven Maimes | October 30, 2009 at 09:29 AM
It may be more of a U.S. issue than elsewhere, reflecting a weakening economy, a diminishing middle class and a shift to left-vs.-right extremism in your country's news media culture. Canadian circ numbers (combining print and internet portal numbers) remain steady. Newspapers are increasing in activity and size in India and China, as advertising and middle class ranks swell. It's a time-will-tell issue.
Posted by: Andrew Laing | October 28, 2009 at 12:57 PM