My Photo

Measuring the Networked Nonprofit

How to introduce me

  • For those who bear the burden of introducing me at a conference...
    Katie Delahaye Paine (twitter: KDPaine) is the CEO and founder of KDPaine & Partners LLC and author of, Measuring Public Relationships, the data-driven communicators guide to measuring success. She also writes the first blog and the first newsletters dedicated entirely to measurement and accountability. In the last two decades, she and her firm have listened to millions of conversations, analyzed thousands of articles, and asked hundreds of question in order to help her clients better understand their relationships with their constituencies. People talk, we listen..

Become a Fan

« Okay, readers, take Joe up on his challenge | Main | Between P&G and PRSA, the conversation has GOT to change »

September 16, 2009

TrackBack

TrackBack URL for this entry:
http://www.typepad.com/services/trackback/6a00d83451658a69e20120a5cb41f6970c

Listed below are links to weblogs that reference One small step for P&G, One HUGE step for our profession :

Comments

Feed You can follow this conversation by subscribing to the comment feed for this post.

Allan

KD - this is great news indeed. It pairs with Adobe's acquisition of Omniture. Web analytics will instill a great deal of accountability for a wonderfully creative customer base that has generally been all about using Photoshop, Illustrator and Dreamweaver to create cool graphics that capture eyeballs. Now we're going to get a whole lot smarter about clicks and customer engagement from the Flashy crowd.

The comments to this entry are closed.

Measure What Matters

  • “A tremendously good book… it’s a treasure... An absolute doozy of a read.”
    -- reviewer Bob LaDrew, FIR

    Katie Delahaye Paine's great little book Measure What Matters shows organizations of all sizes how to evaluate and improve their public relations and social media efforts. Order Measure What Matters now.

Twitter Updates

    follow me on Twitter

    Tip Jar

    Change is good

    Tip Jar