Spending on Soc Med amoong b2b soars, as does concerns about ROI -- DUH!

A new study reveals that Social media use is soaring among b-to-b marketers
and not surprisingly, the top concern is how to measure the effectiveness of that spending.

"ROI, SPENDING The top concerns for both b-to-b and b-to-c marketers when considering newer media platforms is the inability to prove ROI (44% b-to-b, 56% b-to-c) and having metrics to properly allocate the mix of traditional and digital media (42% b-to-b, 49% b-to-c)."

They obviously don' t read my blog or newsletter :)