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Measuring the Networked Nonprofit

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  • For those who bear the burden of introducing me at a conference...
    Katie Delahaye Paine (twitter: KDPaine) is the CEO and founder of KDPaine & Partners LLC and author of, Measuring Public Relationships, the data-driven communicators guide to measuring success. She also writes the first blog and the first newsletters dedicated entirely to measurement and accountability. In the last two decades, she and her firm have listened to millions of conversations, analyzed thousands of articles, and asked hundreds of question in order to help her clients better understand their relationships with their constituencies. People talk, we listen..

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July 20, 2009

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Marcy

Thanks for the post! Your father has a great definition of human beings, btw. And yes, we trust those who can actually give human (aka true) responses.

kate farber

katie - thanks for the post. nielsen's recent global online consumer survey results may be of use in your presentation (which says consumers trust real friends and virtual strangers the most): http://blog.nielsen.com/nielsenwire/consumer/global-advertising-consumers-trust-real-friends-and-virtual-strangers-the-most/

Robert Higgins

Interesting post, and I agree with your father. Human Beings are replacing top down trust.

I just posted a blog about trust in the context of global project management. I argued that social networking can facilitate trust.

We can see their pictures, we can view their bookmarks, we can watch their videos, we can see their realtime thoughts.

Face to face is still the best, but in lieu of that. We can provide an interesting in depth picture using the vast array of free Social Tools.

I linked to a NASA presentation on Trust in projects. They have also rolled out Spacebook last month.

Debra Askanase

Love this post, and I think you make a really good point about crowdsourcing and the wisdom of crowds. If anyone doubts that the crowd (under ideal conditions) can make better judgements and decisions than the most intelligent person one knows, read James Surowieki, Wisdom of Crowds. As he only had polls at his disposal, I'd love to have seen what Walter Cronkite would have done with social media when he was on the Evening News. Would The Most Trusted Man in America have trusted the wisdom of crowds? Thanks for this intriguing and thought-provoking post!

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Measure What Matters

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    -- reviewer Bob LaDrew, FIR

    Katie Delahaye Paine's great little book Measure What Matters shows organizations of all sizes how to evaluate and improve their public relations and social media efforts. Order Measure What Matters now.

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