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There is some great data in here about how and why Social Media Brand Engagement is worth investing in. It backs up my theory that the true ROI of social media will not be in the number of "eyeballs" it reaches, or how cheaply it gets messages out, but rather it will be shown in the improvements in work processes and efficiencies and problem solving.
Katie Delahaye Paine, CEO, KDPaine & Partners
Customized Research from KDPaine & Partners
- KDPaine & Partners offers customized research and consulting services for public relations and social media programs. KDPaine & Partners provides its clients with the insight and knowledge they need to measure the effectiveness of their communications efforts, and to help them make better, more informed decisions for their organizations. We can help you with your existing program, and we can help you develop a new program. We have over two decades of experience helping clients define Key Performance Indicators (KPI's) and establish measureable goals. Half-day and full-day workshops available. Click here for more information on KDPaine & Partners' services.
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My favorite blogs
- Client Service Insights...(CSI/Season 2)
- Does It Sell Stuff?
- Measurement Matters - Get the buzz on social media and PR measurement and analysis from Metrica
- Sure Woman
- RepMan
- Onalytica Blog
- cgm
- Run Free or Die
- The Diva Marketing Blog - Marketing and Corporate blogging for innovative companies
- The Marketing Excellence blog by Eric Kintz
- Guest Columnist: Losing an Arm vs. Losing a Pinkie.
- /Message: The Social Scale of Social Media: The Conversational Index
- New Communications Review
- Marketing Roadmaps: PR Measurement
- POP! PR Jots: A Day of Acquisitions
- Some Damn Good Life Experience(through the eyes of Stephanie): "Adventure is the pursuit of life." -D.R. Wiarda
- David Hendersons guide to media
- Lubetkin's Other Blog
- Marketing Roadmaps: PR Measurement
- Holmes Report Blog
- Communication Overtones
- PR Evaluation: Reality or Pipe Dream?
- Mike Paul's Blog, The Reputation Doctor
- a shel of my former self
- gapingvoid: fred wilson is a genius
- Kristin Zhivago's Revenue Journal
- Doc Searls' IT Garage | News, ideas and real world stories about how IT folks solve their own problems
- Andrew Lark
How to introduce me
- For those who bear the burden of introducing me at a conference...Katie Delahaye Paine (twitter: KDPaine) is the CEO and founder of KDPaine & Partners LLC and author of, Measuring Public Relationships, the data-driven communicators guide to measuring success. She also writes the first blog and the first newsletters dedicated entirely to measurement and accountability. In the last two decades, she and her firm have listened to millions of conversations, analyzed thousands of articles, and asked hundreds of question in order to help her clients better understand their relationships with their constituencies. People talk, we listen..
Best sources for more measurement info
- Measuring Up
- PR Evaluation � intelligent measurement
- InPeRspective
- Proving the Value of Public Relations
- BusinessBloggingBootCamp: So, How Do You GET All that Blog-ROI?
- The Measurement Standard, KDPaine & Partners' Newsletter of Public Relations Measurement
- Intelligent Measurement
- LeverWealth
- My podcast at the New Communications Forum
- Institute for Public Relations
- DIY DASHBOARD HOME
- KDPaine & Partners
- The Measurement Standard, KDPaine & Partners' Newsletter of Public Relations Measurement
Favorite reads
Penelope Rowlands: A Dash of Daring: Carmel Snow and Her Life In Fashion, Art, and Letters
- Katie Delahaye Paine: Measuring Relationships, the Data Driven Communicators Guide to Success
- David Moore: How to Steal an Election
Mark Albion: True to Yourself: Leading a Values-Based Business (Social Venture Network)
- Christopher Locke, Doc Searls, Rick Levine, David Weinberger: The Cluetrain Manifesto
- Carolyn McIntyre: Caring Today Magazine
Photo Albums
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« Spending on Soc Med amoong b2b soars, as does concerns about ROI -- DUH! | Main | A little bit of bragging rights »
July 24, 2009
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Measure What Matters
Measure What Matters is the new book from Katie Delahaye Paine, now available from Wiley Publishers. Here is the Measure What Matters blog, here is the Facebook page, and here is the page with order links at Wiley Publishers.
Where you can order Measure What Matters
The Measurement Standard Newsletter
Tip Jar
Change is good
Recent Posts
- This perfectly summarizes AVEs.
- Why Social Media Measurement is still so elusive for brands gital and Social Media Anyhow?' - Forbes
- Chances are that case you're building might be based on a some very rotten data
- Another Government Reputation Bites the Dust
- Maybe now we will get quality data
- Nice summary of what I'm talking about these days
- Two on Two: What We Learned at the 2012 SXSW Interactive - Forbes
- Social AVEs are not value, they are Blarney
- Forget the media buzz -- this is the true measurement
- Social Media a threat? What planet are you on?
Recent Comments
- cockatiel care on Maybe now we will get quality data
- cockatiel care on Chances are that case you're building might be based on a some very rotten data
- cockatiel care on Why Social Media Measurement is still so elusive for brands gital and Social Media Anyhow?' - Forbes
- cockatiel care on This perfectly summarizes AVEs.
- iUniverse on Sex and the City meets Social Media Measurement
- nursing research articles on KDPaine & Partners proposes new un-standard for social media measurement
- jeux de poker en ligne gratuit on KDPaine & Partners proposes new un-standard for social media measurement
- Author House on Sex and the City meets Social Media Measurement
- mark williams on Chances are that case you're building might be based on a some very rotten data
- sewa elf on Chances are that case you're building might be based on a some very rotten data
Polldaddy
- How accurate is automated content analysis?
Thanks for this excellent posting
Posted by: David Price | July 30, 2009 at 02:50 PM
Hi, I am Jaseess. In my opinion that social media is a great communication among the people.Its try to solve the public problem.
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jessess
sapience
Posted by: sapience | July 29, 2009 at 02:51 AM
يوتيوب--يوتيوب--تيوب--youtube--يوتيوب
فور--يوتيوب فور--يوتيوب
فور
dsaf
Posted by: يوتيوب فور | July 25, 2009 at 07:32 PM