Why 31% of Marketers and most PR people will probably lose their jobs

There's more and more research, like this new report on Marketing Measurement
that essentially says that CEOs expect ROI and serious business metrics, while most marketers haven't even budgeted for basic measurement.
Like the recently released AMEC Benchpoint study reveals, there's a gap the size of the Grand Canyon between what your average PR or Mktg person measures, and what the CEO expects/wants.
So is it any wonder that marketing and pr budgets are getting slashed and more and more of our friends are looking for jobs?

Comments

[Stephen Smith]

I would submit that the days of leaning on the old expression "I know that 50% of my advertising doesn't work, but I don't know which 50% it is" are coming rapidly to an end.
The fact is that we can now measure *exactly* which 50% is being wasted and stop using it.

[paul smith]

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[Greg Donahue]

In my opinion, any marketing organization that isn't measuring metrics should be fired. In a company, if you don't (or can't) show how you impact ROI and drive revenue, then you are a cost sink, not an investment. And you get cut when times get tough because you can't prove your worth - EVEN if you know you have it. My blog entry on metrics can be found at http://gregdonahue.wordpress.com/2009/06/12/marketing-metrics/. Plus, there are lots of other ones out there with good advice. It's never too late to start!