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  • For those who bear the burden of introducing me at a conference...
    Katie Delahaye Paine (twitter: KDPaine) is the CEO and founder of KDPaine & Partners LLC and author of, Measuring Public Relationships, the data-driven communicators guide to measuring success. She also writes the first blog and the first newsletters dedicated entirely to measurement and accountability. In the last two decades, she and her firm have listened to millions of conversations, analyzed thousands of articles, and asked hundreds of question in order to help her clients better understand their relationships with their constituencies. People talk, we listen..

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June 18, 2009

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Stephen Smith

I would submit that the days of leaning on the old expression "I know that 50% of my advertising doesn't work, but I don't know which 50% it is" are coming rapidly to an end.
The fact is that we can now measure *exactly* which 50% is being wasted and stop using it.

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Greg Donahue

In my opinion, any marketing organization that isn't measuring metrics should be fired. In a company, if you don't (or can't) show how you impact ROI and drive revenue, then you are a cost sink, not an investment. And you get cut when times get tough because you can't prove your worth - EVEN if you know you have it. My blog entry on metrics can be found at http://gregdonahue.wordpress.com/2009/06/12/marketing-metrics/. Plus, there are lots of other ones out there with good advice. It's never too late to start!

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Measure What Matters

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