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Measuring the Networked Nonprofit

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  • For those who bear the burden of introducing me at a conference...
    Katie Delahaye Paine (twitter: KDPaine) is the CEO and founder of KDPaine & Partners LLC and author of, Measuring Public Relationships, the data-driven communicators guide to measuring success. She also writes the first blog and the first newsletters dedicated entirely to measurement and accountability. In the last two decades, she and her firm have listened to millions of conversations, analyzed thousands of articles, and asked hundreds of question in order to help her clients better understand their relationships with their constituencies. People talk, we listen..

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June 23, 2009

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Frank Ovaitt

My suggestion: don't even think about using the words "stories you'd actually be willing to pay for." Somebody somewhere will conclude that we believe it's okay to do so.

Kami Huyse

Pretty good, though there a lot of overlap on these. Just a few edits:

We agree...

1. to use accepted statistical models and to be transparent about our methodologies

2. to measure outcomes whenever possible

3. to avoid multipliers and false statistics that inflate results

4. to avoid the use of AVEs, and if they must be used to discount negative stories, stories that do not contain key messages, and stories that do not mention the brand in the headline or top 20% of the story

Richard Bailey

That's all very clear except for the grammar in point three where there's an accidental double negative.

I take it you don't much like AVEs...

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Measure What Matters

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