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    Katie Delahaye Paine (twitter: KDPaine) is the CEO and founder of KDPaine & Partners LLC and author of, Measuring Public Relationships, the data-driven communicators guide to measuring success. She also writes the first blog and the first newsletters dedicated entirely to measurement and accountability. In the last two decades, she and her firm have listened to millions of conversations, analyzed thousands of articles, and asked hundreds of question in order to help her clients better understand their relationships with their constituencies. People talk, we listen..

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« Good news for social media measurement | Main | I love this notion: RIP Press Reports »

May 12, 2009

Your input needed !

What Are Your Thoughts About PR Measurement?
An international group of PR scholars and measurement experts is in the process of conducting a global survey measuring best practices in public relations measurement and management. The survey takes between six and 12 minutes to complete depending on how extensive answers are. Those interested in PR measurement are encouraged to participate. Replies are anonymous and confidential and neither individual participants nor their companies will be identified in any way. Results will be presented at the First AMEC Summit on Measurement in Berlin, Germany, in June. The user-friendly survey is available at: www.benchpoint.com/measure.html


If you care about measurement and its future, please fill out this survey.

Posted at 07:45 AM |

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Olle Ahnve

Great stuff. Took the survey. Spread the word.

Posted by: Olle Ahnve | May 14, 2009 at 09:55 AM

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Measure What Matters

  • “A tremendously good book… it’s a treasure... An absolute doozy of a read.”
    -- reviewer Bob LaDrew, FIR

    Katie Delahaye Paine's great little book Measure What Matters shows organizations of all sizes how to evaluate and improve their public relations and social media efforts. Order Measure What Matters now.

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