An international group of PR scholars and measurement experts is in the process of conducting a global survey measuring best practices in public relations measurement and management. The survey takes between six and 12 minutes to complete depending on how extensive answers are. Those interested in PR measurement are encouraged to participate. Replies are anonymous and confidential and neither individual participants nor their companies will be identified in any way. Results will be presented at the First AMEC Summit on Measurement in Berlin, Germany, in June. The user-friendly survey is available at: www.benchpoint.com/measure.html
If you care about measurement and its future, please fill out this survey.