With some fanfare last week, my competitor, Biz 360 predicted that Adam Lambert would win the American Idol competition using their automated sentiment analysis system. As always, I was highly skeptical about any claims of accuracy and predictability from automated sentiment analysis. My premise is that you might teach a computer to think like a human, but you can't teach it to think like your customers. Apparently I was right.
Biz360 refutes my argument but I still question the statistical validity.