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Measuring the Networked Nonprofit

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  • For those who bear the burden of introducing me at a conference...
    Katie Delahaye Paine (twitter: KDPaine) is the CEO and founder of KDPaine & Partners LLC and author of, Measuring Public Relationships, the data-driven communicators guide to measuring success. She also writes the first blog and the first newsletters dedicated entirely to measurement and accountability. In the last two decades, she and her firm have listened to millions of conversations, analyzed thousands of articles, and asked hundreds of question in order to help her clients better understand their relationships with their constituencies. People talk, we listen..

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April 14, 2009

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Elad Kehat

I absolutely agree that what's being said is more important than the volume. However, it's not "all about" what's being said about you.
I think you're missing out on another important issue - who's saying what.
Using the universities example, is it their current students who are talking? Would-be students sharing their thoughts on where to go? Their parents? Alumni with fat checkbooks?
You should have a different communications strategy for each of these audiences, and measurement should account for that.

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Measure What Matters

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    -- reviewer Bob LaDrew, FIR

    Katie Delahaye Paine's great little book Measure What Matters shows organizations of all sizes how to evaluate and improve their public relations and social media efforts. Order Measure What Matters now.

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