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Katie Delahaye Paine on Twitter.
Since I"m getting ready to talk to PRSA's Council of Higher Ed Senior Summit on Wednesday, I was intrigued by this headline: Which top universities generate the most conversation on blogs? . Of course the data is essentially meaningless to anyone who knows anything about the education marketplace.Ultimately ranking by blog posting volume is not going to get you any
more research grants, alumni donations or qualified students.What's important is not
about how many times you are mentioned in social media, it's all about
what people are saying about you. Are they talking about the stupid things students do? or are they talking about the ground breaking research that your faculty is doing? Is Carnegie Mellon's rank driven by one professor (Randy Pauch) or by a variety of stories that show your institutions strength in nanotechnology. Yes, rankings are important, but not this kind.
Katie Delahaye Paine, CEO, KDPaine & Partners
Customized Research from KDPaine & Partners
- KDPaine & Partners offers customized research and consulting services for public relations and social media programs. KDPaine & Partners provides its clients with the insight and knowledge they need to measure the effectiveness of their communications efforts, and to help them make better, more informed decisions for their organizations. We can help you with your existing program, and we can help you develop a new program. We have over two decades of experience helping clients define Key Performance Indicators (KPI's) and establish measureable goals. Half-day and full-day workshops available. Click here for more information on KDPaine & Partners' services.
Follow Katie On Twitter
My favorite blogs
- Client Service Insights...(CSI/Season 2)
- Does It Sell Stuff?
- Measurement Matters - Get the buzz on social media and PR measurement and analysis from Metrica
- Sure Woman
- RepMan
- Onalytica Blog
- cgm
- Run Free or Die
- The Diva Marketing Blog - Marketing and Corporate blogging for innovative companies
- The Marketing Excellence blog by Eric Kintz
- Guest Columnist: Losing an Arm vs. Losing a Pinkie.
- /Message: The Social Scale of Social Media: The Conversational Index
- New Communications Review
- Marketing Roadmaps: PR Measurement
- POP! PR Jots: A Day of Acquisitions
- Some Damn Good Life Experience(through the eyes of Stephanie): "Adventure is the pursuit of life." -D.R. Wiarda
- David Hendersons guide to media
- Lubetkin's Other Blog
- Marketing Roadmaps: PR Measurement
- Holmes Report Blog
- Communication Overtones
- PR Evaluation: Reality or Pipe Dream?
- Mike Paul's Blog, The Reputation Doctor
- a shel of my former self
- gapingvoid: fred wilson is a genius
- Kristin Zhivago's Revenue Journal
- Doc Searls' IT Garage | News, ideas and real world stories about how IT folks solve their own problems
- Andrew Lark
How to introduce me
- For those who bear the burden of introducing me at a conference...Katie Delahaye Paine (twitter: KDPaine) is the CEO and founder of KDPaine & Partners LLC and author of, Measuring Public Relationships, the data-driven communicators guide to measuring success. She also writes the first blog and the first newsletters dedicated entirely to measurement and accountability. In the last two decades, she and her firm have listened to millions of conversations, analyzed thousands of articles, and asked hundreds of question in order to help her clients better understand their relationships with their constituencies. People talk, we listen..
Best sources for more measurement info
- Measuring Up
- PR Evaluation � intelligent measurement
- InPeRspective
- Proving the Value of Public Relations
- BusinessBloggingBootCamp: So, How Do You GET All that Blog-ROI?
- The Measurement Standard, KDPaine & Partners' Newsletter of Public Relations Measurement
- Intelligent Measurement
- LeverWealth
- My podcast at the New Communications Forum
- Institute for Public Relations
- DIY DASHBOARD HOME
- KDPaine & Partners
- The Measurement Standard, KDPaine & Partners' Newsletter of Public Relations Measurement
Favorite reads
Penelope Rowlands: A Dash of Daring: Carmel Snow and Her Life In Fashion, Art, and Letters
- Katie Delahaye Paine: Measuring Relationships, the Data Driven Communicators Guide to Success
- David Moore: How to Steal an Election
Mark Albion: True to Yourself: Leading a Values-Based Business (Social Venture Network)
- Christopher Locke, Doc Searls, Rick Levine, David Weinberger: The Cluetrain Manifesto
- Carolyn McIntyre: Caring Today Magazine
Photo Albums
Become a Fan
Measuring the Networked Nonprofit
- The new book by Beth Kanter and Katie Paine teaches nonprofits of all sizes how to use, value, and evaluate the effectiveness of social media. You'll find reviews and news on this page. See this page for a calendar of appearances by the authors. Click below to purchase the book.
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April 14, 2009
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Measure What Matters
- “A tremendously good book… it’s a treasure... An absolute doozy of a read.”
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Katie Delahaye Paine's great little book Measure What Matters shows organizations of all sizes how to evaluate and improve their public relations and social media efforts. Order Measure What Matters now.
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Polldaddy
- How accurate is automated content analysis?
I absolutely agree that what's being said is more important than the volume. However, it's not "all about" what's being said about you.
I think you're missing out on another important issue - who's saying what.
Using the universities example, is it their current students who are talking? Would-be students sharing their thoughts on where to go? Their parents? Alumni with fat checkbooks?
You should have a different communications strategy for each of these audiences, and measurement should account for that.
Posted by: Elad Kehat | April 15, 2009 at 06:05 AM