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Measuring the Networked Nonprofit

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  • For those who bear the burden of introducing me at a conference...
    Katie Delahaye Paine (twitter: KDPaine) is the CEO and founder of KDPaine & Partners LLC and author of, Measuring Public Relationships, the data-driven communicators guide to measuring success. She also writes the first blog and the first newsletters dedicated entirely to measurement and accountability. In the last two decades, she and her firm have listened to millions of conversations, analyzed thousands of articles, and asked hundreds of question in order to help her clients better understand their relationships with their constituencies. People talk, we listen..

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« Getting closer to the holy grail | Main | Tom Rush, still writing the soundtrack for my life »

April 09, 2009


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That is perfect that we can take the loan and that opens new chances.

Authority Networker

Exactly. Build people and people will build your business. A quality product combined with social media marketing is a perfect attraction marketing strategy to establish your presence in a number of different places on the Web and reach potential customers anywhere in the world. Just imagine the social media profits you can have in being able to recruit people from different places.


Couldn't agree more, Katie. Great post!


I recently came across your blog and have been reading along. I thought I would leave my first comment. I don't know what to say except that I have enjoyed reading. Nice blog. I will keep visiting this blog very often.



I agree to point.. I think the data that is used to determine that CA (Customer Acquisition) cost could be fruitful in determining reputation as well.. lower CA would be better reputation score compared to higher one for a competing brand..

anyways just a thought..


So Steve, how does the cost per customer acquisition compare to other tactics?
and Tom, it's the holy grail for marketers, but may not help your reputation.

Steve "PodcastSteve" Lubetkin

The Jewish Community Voice of Southern New Jersey ( is experimenting with online coupons. Print them and take them to the store. Saves paper for those who don't want them, and offers added value to advertisers. Also allows people to keep the paper intact (they like to save and share the content, not cut holes in it.)


Amen Sista!.. Cost of Customer Acquisition is the Holy Grail!

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Measure What Matters

  • “A tremendously good book… it’s a treasure... An absolute doozy of a read.”
    -- reviewer Bob LaDrew, FIR

    Katie Delahaye Paine's great little book Measure What Matters shows organizations of all sizes how to evaluate and improve their public relations and social media efforts. Order Measure What Matters now.

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