Click
here to follow
Katie Delahaye Paine on Twitter.
I asked my Twitter followers for examples of good B2B uses of social media. Among the numerous resposes I got was a list to this List of Social Media Marketing Examples.compiled by Peter Kim.
What is truly astonishing about this, and I will confess that I didn't read all the case studies, but none of the dozen or so I perused had any measurement whatsoever. I assume that if people are bragging about it they think its successful but I saw neither qualitative nor quantiative metrics anywhere in the examples!
What is truly astonishing about this, and I will confess that I didn't read all the case studies, but none of the dozen or so I perused had any measurement whatsoever. I assume that if people are bragging about it they think its successful but I saw neither qualitative nor quantiative metrics anywhere in the examples!
It does beg that question. It would be fun to survey the people who contributed to see if/how they measured success
Posted by: KDPaine | April 27, 2009 at 08:09 PM
In retrospect (as the list was last updated five months ago), I'd say that most of the examples were added via individual contributors with no relation to the companies - no bragging involved. At this point, enough time has passed and we should be hearing more about results. If not, it begs the question, does social media marketing really matter?
Posted by: Peter Kim | April 27, 2009 at 03:17 PM