As did some 100 million other people, I tuned into the Superbowl last night to watch the ads. (In case you care, I thought the Miller 1 second ads were in my mind the most best -- it's like texting or twitter for TV ads. Get the message across in a second. Brilliant!) I also loved the Hulu ad because it was one of the few that was both funny, and actually made you remember the brand.
So I was happily Tweeting away my responses to the ads, when the GoDaddy ad-bomination ran. Their incredibly stupid sexist banal advert really annoyed me, so I tweeted :
"@kdpaine oppty for someone to provide a classy, female friendly web host alternative to GoDaddy I'd switch now."
Sure enough, there were a number of people in the Twitterverse that shared my longing for what Ford's Scott Monty dubbed a "GoMommy" hosting sollution.
Scott included Network Solution's @Sashib (Shashi Belammkonda) in the conversation who happened to be monitoring the Network Solution Tweetstream. After the initial outrage, and my response, the tech-savvy twitter crowd pointed out that there were a number of cheaper alternatives and that Network Solutions was definitely too expensive to switch.
But by midnight, Shashi was offering what I dubbed a "DumpGoDaddy" coupon to anyone who wanted to switch hosting companies.
All of which made for some interesting lessions.
- Lesson #1-- Thanks to Twitter, those of us who get annoyed by TV ads can now actually DO something with that anger.
- Lesson #2 - Everything has its price. I switched from Network Solutions to Go Daddy initially because it was cheaper. So now that the price is comparable, thanks to Shashi's coupon, I'll go with the brand that has both a good reputation, and doesn't piss me off.
- Lesson #3 - Twitter recommendations are powerful things. There were a number of other hosting companies suggested (1and1, Register for example, that I would never have considered, but when recommended by followers on Twitter, I checked out. But because I had an existing relationship with Network Solutions, it was easier to go back to someone I already knew.
- Lesson #4 - Social media offers an incredible opportunity to organizations that listen carefully and can move quickly in response to a Twitstorm.
Got to go now. ... I have a lot of web sites to switch..
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